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20 LGBTQ+-Friendly Brands to Shop for Pride Month

Pride Month is officially upon us! After a 2020 that many would call less than festive, it’s time to toast every color of the rainbow this June. 

 

With celebrations across the country kicking off, there’s never been a better opportunity to support LGBTQ+-friendly brands that give back to the community. Read on for our Pride picks — and as always, buy now, pay later!

By Spencer Cain
UGGDiscoSlides

UGG Disco Stripe Slides

With a major Pride campaign starring chart-topping sensation Lil Nas X and fan-favorite actress Hari Nef, UGG is reaffirming its longtime support of the LGBTQ+ community this June. They’re even donating $25 per pair (up to $125,000) of limited-edition Disco Stripe slides purchased to GLAAD!

$110.00 or 4 payments of $27.50

StockXTelfar

Telfar Large Yellow Shopping Bag

When it comes to designers of the moment, there’s no one quite like Telfar Clemens. His eponymous label, known for its genderless Shopping Bags, is a fashion sensation. While it’s nearly impossible to snag a Shopping Bag (they’re always sold out), pick up a logo hat through the brand’s website — or try your luck scoring your very own “Bushwick Birkin” on StockX. 

$309.00 or 4 payments of $77.25

Bombas

Bombas Pride Mixed Sock 12-Pack

Bombas is practically responsible for making socks cool, and their 12-pack of Pride-themed socks will elevate your ankle game to new heights. For each pack purchased, Bombas is donating 12 exclusive pairs of socks to a top organization that helps those in the LGBTQ+ community currently dealing with homelessness.

$114.75 or 4 payments of $28.69

VansPride

Vans Pride Sk8-Mid Sneakers

Vans sneakers are required if you’re trying to nail that effortlessly cool California aesthetic, and their 2021 Pride collection adds a heavy dose of rainbow to their perennially popular silhouettes. Best of all, the brand is donating $200,000 to four LGBTQ+-focused organizations!

$70.00 or 4 payments of $17.50

ThePhluidProject

The Phluid Project Gender Euphoric Tee

In case you’re unfamiliar, The Phluid Project is a multifaceted organization that’s centered around a gender-free fashion brand with an activist spirit. Through their nonprofit, they work alongside organizations like the Homeless Black Trans Women’s Fund and the Marsha P. Johnson Institute. This year, their Pride collection is already making waves thanks to its trendy designs — this tie-dye tee is everything!

$35.00 or 4 payments of $8.75

FossilWatch

Fossil Limited Edition Pride Watch

Love in color! Fossil’s limited-edition Pride-themed timepieces are an easy way to elevate your wrist game all year long. A portion of proceeds benefit LGBTQ+ youth service organizations, and we always have time for that.

$69.30 or 4 payments of $17.33

Yandy

Yandy Right On Rainbow One-Piece Swimsuit

Hitting the shores and showing support at the same time is easier than ever thanks to Yandy’s delightful array of rainbow-tone swimwear. This one-piece comes in an impressive array of sizes, and 10% of proceeds from their Pride + Unity Collection will be donated to national and local charities that promote inclusion for all communities.

$29.95 or 4 interest-free payments on all orders over $75.00

Fourlaps

Fourlaps Pride Signature Tee

Primarily known for quality running gear, Fourlaps has joined forces with The Trevor Project to drop two exclusive Pride tees that support the cause and leave you looking fresh in the process. If you’re heading to your local Pride parade, stay cool and stylish in this sleek staple!

$50.00 or 4 payments of $12.50

LEGO

LEGO Everyone Is Awesome Set

In an effort to make the wonderful world of toys more inclusive, LEGO’s new 346-piece set comes complete with every color of the rainbow. According to the company, it’s meant to “celebrate everyone, no matter how they identify or who they love,” which is exactly why they have partnered with a number of crucial organizations like Workplace Pride.

$34.99 or 4 payments of $8.75

Humankind2

Humankind Pride Set

The founder of Humankind launched the line with the LGBTQ+ community in mind, showcasing gender-neutral pieces that speak to every shopper — regardless of how they identify. Needless to say, it was a success — and Humankind’s limited-edition Pride picks are designed to flatter every body type. Absolute goals!

$120.00 or 4 payments of $30.00

boohoopride

Boohoo Love Is Love Short Hooded Tracksuit

Boohoo’s unisex Pride collection, known as #STANDTOGETHER, is here — and it’s a hit! This year’s range focuses on matching sets (so trendy right now!) and supports the It Gets Better Project. Looking good and doing good — it doesn’t get any better than that!

$70.00 or 4 payments of $17.50

PeaceOutSkincare

Peace Out Maskne MVPs Set

Peace Out Skincare, one of today’s buzziest LGBTQ+-owned brands, understands its responsibility to give back — and they do so regularly. Thanks to partnerships with The Trevor Project and the SF LGBT Center, they uplift the community and save all of our skin simultaneously. This set includes all the necessities to banish summer blemishes ahead of the celebrations! 

$65.00 or 4 payments of $16.25

Jansport

JanSport Recycled Superbreak Backpack

Remember the JanSport backpacks of our youth (are we dating ourselves)? These days, Jansport is cooler than ever — in fact, they are donating $1 for every product sold in June to The Trevor Project. With summer travel on the calendar, why not pick up a new pack and make a positive impact too? 

$50.00 or 4 payments of $12.50

GapPrideHat

The Gap Collective Pride Baseball Hat

GAP is truly one of America’s most iconic retailers — period. Their latest capsule collection, GAP x Pride 2021, celebrates activism, inclusion, and Pride Month (duh). Think sleek staples decked out in rainbow hearts and tie-dye. Plus, the brand is marking the moment with a $50,000 donation to GLAAD

$24.95 or 4 interest-free payments on all orders over $35.00

michael kors

Michael Kors Pride Rainbow Badge Organic Cotton T-Shirt

The mega-brand’s 2021 Pride collection has everything you need to stay sharp and chic for a month of celebration. Oh, and the brand’s giving back element is next-level amazing: 100% of sales from their Pride tee will be donated to OutRight Action International.

$116.25 or 4 payments of $29.05

BoySmells

Boy Smells Hypernature Quintet Set

Founded in 2016, queer-owned brand Boy Smells has quickly catapulted itself to the top of the candle and fragrance game. Their luxe-but-affordable offerings have resulted in partnerships with leading allies like Kacey Musgraves, and they consistently provide critical funding to The Trevor Project!

$98.00 or 4 payments of $24.50

PoloWaterBottle

Polo Ralph Lauren Pride Water Bottle

Staying hydrated in the summer is essential, and Ralph Lauren knows there’s no reason not to sip your H2O in style. The brand’s gender-neutral Pride collection offers everything from polo shirts to water bottles, with 25% of select items donated to the Stonewall Community Foundation.

$40.00 or 4 payments of $10.00

Group 1786

Toms Alpargata Unity Cupsole

Known for casual, comfy footwear and a commitment to crucial causes, Toms’ new Unity collection features classic shoes with rainbow details for a stylish statement. This time around, your purchase will benefit organizations like Brave Trails, a summer camp for LGBTQ+ youth.

$59.95 or 4 payments of $15.00

PetSmartRainbow

PetSmart You Are Loved Rainbow Dog Costume

Who says your four-legged friends can’t get in on the month’s celebratory spirit? PetSmart’s costume collection is absolutely fur-ocious and bound to be a social media sensation. Plus, the retailer is donating $100,000 to GLSEN!

$19.99 or 4 interest-free payments on all orders over $35.00

The Better Skin Co. Summertime Shine Serum Set

The Better Skin Co. Summertime Shine Serum Set

Summertime skincare is essential — and this time around, we’re investing in the crème de la crème. This set of serums has everything you need to up your Pride Month glow, and the LGTBQ+-owned brand will be matching 100% of shopper donations to GLAAD throughout June! 

$122.00 or 4 payments of $30.50

Everything we feature here has been hand-selected by our editorial team. When you purchase an item linked in our shopping guides, we may earn a small commission.

About the author
Spencer Cain

Spencer Cain is a fashion and entertainment editor with a background in ecommerce and trend forecasting. His work has appeared in numerous publications including Us Weekly and StyleCaster, and he spent six years leading US content for ASOS. He believes that online shopping should be an Olympic sport.